I was the lead copywriter for many high-profile Levi’s collaborations such as this Levi’s x Peanuts campaign.
During my time at Levi’s, I won an award for my work on such partnerships. My team and I delivered a 25% increase in revenue for collaboration and licensed partnerships while tripling the marketing impact per partnership. We created brand energy with more than 15 billion impressions globally and $100 million media value.
CAMPAIGNs